PNF Marketing x Hickstead Young Horse Championships
Behind the Scenes at The British Young Horse Championships at Hickstead
We take pride in being more than just digital marketers - we arere passionate storytellers who understand the nuances of the equestrian world and country pursuits. This August, we had the privilege of managing the social media platforms for Hickstead Events during The British Young Horse Championships, held from the 9th to the 12th. Our goal was simple: to capture and share the talent of both horse and rider with an engaged audience of equestrian enthusiasts.
Crafting Content that Resonates
We were on the ground, capturing real-time content, creating dynamic reels, and meticulously editing footage to bring the excitement and emotion of the championships to life. Our approach was strategic - we knew that our audience, entrepreneurs and enthusiasts in the equestrian world, appreciates not just the action but also the stories behind it. That’s why we focused on creating content that not only showcased the event but also delved into the narratives of the people and horses who make it so special.
Exclusive Interviews with Equestrian Icons
One of the highlights of our weekend was the opportunity to interview some of the most respected names in the industry. Scott Brash MBE, fresh off the plane from the Paris Olympics, graciously took the time to catch up with us. Hearing his insights and reflections on his performance was a moment to treasure, and we were thrilled to share his thoughts with Hickstead’s followers.
We also spoke with William Funnell about his renowned breeding program and the much-anticipated Billy Stud Auction, which took place at Hickstead during the event. His dedication to breeding top-class horses is nothing short of inspiring, and our interview gave audiences a behind-the-scenes look at what goes into producing future champions.
Equally exciting was our conversation with Shane Breen, who shared his enthusiasm for the upcoming Breen Auction at the All England September Tour at Hickstead. His passion for the sport and commitment to excellence were evident, and we can’t wait to capture more of his journey in the coming weeks.
Celebrating Young Talent
The British Young Horse Championships are all about the future of equestrian sports, and we made it a point to highlight both young horses and riders who are making waves. We interviewed the winning riders from each class, and it was fascinating to hear how they’ve developed and produced their young horses. The consistency in their training regimes and the dedication they bring to their craft is something that truly resonates with our audience of entrepreneurs - many of whom understand the value of hard work, perseverance, and passion.
Supporting and Showcasing New Brands
Another aspect of our coverage that stood out was our collaboration with new brands that sponsored classes at the championship. From featuring top-class breeding programmes by Mares of Macha to highlighting the craftsmanship of Prestige Saddles and the innovation of EQ Horseboxes, we ensured these brands received the attention they deserved on Hickstead’s social platforms. For us, it’s not just about the horses and riders; it’s about the entire ecosystem that supports and nurtures the sport.
Looking Ahead
As the dust settles on another successful British Young Horse Championships, we want to extend our best wishes to all who have qualified for the Lanaken FEI World Breeding Championships. It’s an exciting time in the equestrian calendar, and we’re honoured to play a part in sharing these moments with the wider community.
We’re already looking forward to the All England September Tour at Hickstead, where we’ll once again be on hand to capture the thrills, spills, and triumphs of this incredible sport. We understand that the equestrian world is about more than just competition - it’s about passion, tradition, and the relentless pursuit of excellence. And we’re here to tell that story, one post at a time.
